CLIENT
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MOUNTAIN DEW
DISCIPLINES
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Creative Direction, Animation, Branding, Motion & Print
CONCEPT
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Burn & broad worked with Mountain Dew to develop their graphic voice and to build the visual identity for "The Courtside Project" campaign. The branding system includes a logo mark, patterns, icons, typography, illustrations and animations. Using these systems, we designed advertising campaigns, social media content, and promotional materials, creating flexibility across all media, while always unified in focused visual language.